ADVOCACY & PUBLIC POLICY
Promotions West strives to keep its finger firmly on the pulse of the local, regional and national ethnic and sexually diverse communities. We at Promotions West know that movements just don't happen by chance. The energy involved in creating a successful movement has to be well focused and challenged. The best movement works through advocacy networks and strong coalition building. We like to think of it as grassroots communication - giving the power to the communities that are most affected.
At Promotions West, we know the benefits of coalition building and organizing. Coalitions bring tremendous benefits to the table which include:
Strength in Numbers - Working together can influence policy makers
Shared Resources and Knowledge
Strength in Diversity - Community leaders coming together
Shared experiences in dealing with issues and policy makersWhen working on a campaign, Promotions West recommends that its clients develop a list of realistic objectives to assist them in planning their strategy. It's extremely important to create an action plan that will serve as a guide for coalition members. At Promotions West, we assist clients to ask themselves important questions to facilitate the action plan. It's important to know what is expected from the audience once they have heard or read your message; who is the target audience and how to proceed. Give us a call at PromotionsWest when you are in the planning stages of your advocacy and public policy campaign. Let us help you design your focus group process, a focus group guide, develop a policy, media, or advocacy training. Our consultants bring many years of experience to the table that can benefit your organization.
In dealing with significant issues of public policy and public opinion, Promotions West consultants are greatly experienced in this arena. Many of the consultants have tackled such political issues as tobacco use in California, breast & prostate cancer, heart disease, HIV disease, tuberculosis, obesity, infant mortality, real estate fraud, disaster preparedness, domestic violence and criminal justice. We specialize in preparing clients to communicate effectively on complex issues to the news media, the general public, and specialized audiences.
We believe that media advocacy requires art, imagination, and creativity; any effort to reduce it to a series of rigid and prescribed steps is doomed to mediocrity or failure. A sound media advocacy campaign requires careful planning, leaving but ample room for flexibility and spontaneity. Media advocacy requires the ability to react quickly and creatively to the evolving news environment.
Promotions West & Associates received first hand knowledge and experience in the trenches of media advocacy. Facing such tough groups as the tobacco industry and lobbyists, we learned how to direct successful media advocacy campaigns and received global recognition and publicity. Associates have provided various workshops and conferences on how to develop strong media advocacy programs and community coalitions.
