Determining how to build a solid brand strategy is an essential component of every great business plan. While a business plan helps to guide entrepreneurs on how to navigate the current marketplace, and develop a method for generating an annual revenue stream brand strategy is the intentional planning of how your company will grow and develop its image over time. Developing a brand strategy will help you identify the core philosophy and reason your company exists, what it stands for, and how it connects with and serves its customers.


At Promotions West, we strive to position your products and services competitively in the marketplace. It’s important to learn how to protect your brand and to develop guidelines on ways to correctly utilize one’s brand. We create and execute integrated marketing and strategic communications for our clients. In doing so we develop corporate identity, concept development, web materials and corporate engagement campaigns, strategic planning, multi-media marketing, and targeted messaging. We assist our clients in the development of Branding and Style guides.


There are a few questions we have created to ask yourself:

  1. Who are you?
  2. What makes you unique?
  3. Why are you here?
  4. Who are you talking to or communicating with?
  5. What are your business doing?
  6. How do you communicate?
  7. What are the avenues used to promote your messages?
  8. Where do you invest your time?



Mikael Wagner was a featured member of Public Relations Society of America (PRSA)

Mikael Wagner is serving as Project Management Consultant with the San Francisco Department of Public Health, Population Health Division.

Mikael Wagner is back from a 2 year assignment with the Office of National Drug Control Policy where he managed a national youth anti-drug media campaign with the White House in Washington, DC.

Promotions West is now providing Social Media planning and management consulting. In addition. we are offering workshops on Cultural Competency & Project Management.

2002 Third Street, #207

San Francisco, CA 94107



P 415.255.0800

P 202.618.0557