Crisis Communication Planning

Are you prepared for a disaster? No one ever expects a crisis to occur.  Let us develop a crisis communications plan with you and your organization. At Promotions West we start with the right questions to ascertain the best solutions. Strategic thinking and sound planning is the starting point for every client seeking to create a contingency plan for the future. We realize the unknown can create fear, but planning can create confidence.


Here  are 10 Steps to Crisis Planning:

  1. Anticipate Crises
  2. Identify your Crisis Communications team
  3. Identify Spokespersons
  4. Develop a Spokespersons Training
  5. Establish Notification and Monitoring Systems
  6. Identify and know your stakeholders
  7. Develop Holding Statements in advance
  8. Assess the Crisis Situation
  9. Finalize and Adapt Key Messages
  10. Post Crisis Analysis


We offer our clients:

  • Crisis plan development
  • Crisis communications management
  • Crisis media relations
  • Spokesperson support
  • Social media and blogosphere monitoring
  • Executive Support


Remember, it's not if a crisis will occur, it's when.



Mikael Wagner was a featured member of Public Relations Society of America (PRSA)

Mikael Wagner is serving as Project Management Consultant with the San Francisco Department of Public Health, Population Health Division.

Mikael Wagner is back from a 2 year assignment with the Office of National Drug Control Policy where he managed a national youth anti-drug media campaign with the White House in Washington, DC.

Promotions West is now providing Social Media planning and management consulting. In addition. we are offering workshops on Cultural Competency & Project Management.

2002 Third Street, #207

San Francisco, CA 94107



P 415.255.0800

P 202.618.0557