THE GAY AND LESBIAN MARKET
The Annual Value of the Gay and Lesbian Market is $514 BillionAlthough estimates vary wildly, the U.S. gay and lesbian population is probably somewhere between 7 and 25 million.
Average Household Income
Gay Households $52,624 (41% above national average)
Lesbian households $42,755 (26% above national average)
Households With Income Over $100,000
Gay households 15%
Lesbian households 3%
College Graduates (among people over 25)
Gay households 62%
Lesbian households 59%
Hold Professional/Managerial Jobs
Gay households 47%
Lesbian households 40%
The Ultimate DINK (double income, no kids) Market
"Advertising's most elusive, yet lucrative target market."
- Advertising Age
Source: Overlooked Opinions, Jan '92
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Gay Publications See Jump in Ad Spending
New York, NY August 20, 1996 -Advertising in gay publications jumped
nearly 20% this year over last, led by big media spenders such as Tanqueray
and America Online, according to a new study.
From April 1995 to April 1996, advertising in gay print publications hit
$73.7 million, a 19.6% increase over the $61 million spent in the
year-earlier period, according to the Mulryan/Nash Gay Press Report.----------------------------------------------------------------------------
According to statistics, 75% of gays take airplane trips each year -- that's four times more than the national average. Simmons Market Research Bureau, New York
