Mikael WagnerFeb 24 minEthnographic ResearchSeveral years ago, my team and I developed a media and community engagement campaign for the Centers for Disease Control program called...
Mikael WagnerNov 23, 20235 minDestruction of the MediaAlthough it feels like it was only yesterday when I worked in the broadcast media, reality tells me that it has been at least 20 years....
Mikael WagnerOct 18, 20234 minThe Power of Key MessagingWhat do you love most about the work you are doing? Think very carefully before responding. Over the years I have worked in many fields,...
Mikael WagnerAug 27, 20234 minBroadcasting vs. NarrowcastingI have worked in the field of marketing and public relations for 20 years and yet, I continue to be surprised when old strategies that...
