Looking Back, Moving Forward
We've all heard about the dangers of living in the past and how dwelling on yesterday can blur our ability to see what’s ahead of us. I...
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Mikael Wagner
Sep 43 min read
Presentation Tips
Growing up, I never had an interest in giving presentations to anyone. Most of my young years were that of a timid young boy. Upon...
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Mikael Wagner
Aug 194 min read
Living to Work vs. Working to Live
At a very young age, my sibling and I were taught our goal in life was to live to work. I still have memories of my mother working two or...
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Mikael Wagner
Feb 24 min read
Ethnographic Research
Several years ago, my team and I developed a media and community engagement campaign for the Centers for Disease Control program called...
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Mikael Wagner
Nov 23, 20235 min read
Destruction of the Media
Although it feels like it was only yesterday when I worked in the broadcast media, reality tells me that it has been at least 20 years....
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Mikael Wagner
Oct 18, 20234 min read
The Power of Key Messaging
What do you love most about the work you are doing? Think very carefully before responding. Over the years I have worked in many fields,...
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Mikael Wagner
Aug 27, 20234 min read
Broadcasting vs. Narrowcasting
I have worked in the field of marketing and public relations for 20 years and yet, I continue to be surprised when old strategies that...
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Mikael Wagner
Jul 18, 20234 min read
The Death of Corporate Affirmative Action
Throughout my entire life, I have experienced companies that talked about affirmative action and equality in the workforce. Working for...
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Mikael Wagner
May 26, 20234 min read
The Value of Good Customer Service
One of the things that always push my buttons when shopping for food, buying new outfits, going for a medical appointment, dealing with...
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Mikael Wagner
Apr 23, 20233 min read
7 Web-Based Updates That Will Benefit Your Business
Image via Pexels The internet is a powerful tool for business owners, and staying up to date with the latest web-based updates can give...
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Mikael Wagner
Mar 30, 20234 min read
Tips for Small Businesses Who Could Use a Branding Boost
Image via Pexels Are you a small business owner looking to create a strong brand and increase your market presence? It's important to...
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Mikael Wagner
Mar 4, 20234 min read
The Benefits of Viral Marketing
Over 20 years ago when I started Promotions West, my own public relations and marketing consultancy, we coordinated many viral marketing...
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Mikael Wagner
Feb 11, 20233 min read
7 Steps to a Successful Home-Based Business Launch
Ready to transform your vision of starting a business into reality? Establishing a home-based venture can be an exciting and profitable...
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Mikael Wagner
Jan 10, 20237 min read
Workforce Ageism & Discrimination
Over my 30+ years working as a professional in various corporations, advertising and marketing firms, public health agencies,...
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Mikael Wagner
Dec 12, 20223 min read
Making a Storyboard For Your Marketing Video
Content marketing is crucial for small businesses these days. Modern culture is a visual one, and if you want to reach new customers (and...
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Mikael Wagner
Nov 10, 20224 min read
Why Workers Leave Jobs
How often have you been employed with a company where you loved the work, but the management sucked? When I asked this question most of...
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Mikael Wagner
Jul 18, 20223 min read
Keys to Communication
Why is communication key in the workplace? It's essential because it can boost employee and team morale, engagement, productivity, and...
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Mikael Wagner
Jun 18, 20223 min read
What Makes a Client Happy?
When I was young and naive before I even knew what career or goals I wanted to pursue, one question stood out in my mind - what makes a...
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Mikael Wagner
Mar 4, 20223 min read
Diversity Is a Number, Inclusion is a Practice
Today, this amazing article in Inc. Magazine by BY JEFF STEEN, Content Marketer and Author @IN_THE_WRITE grabbed my attention and I...
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Mikael Wagner
Dec 26, 20214 min read
Re-energising for the New Year
The past two years has been challenging times for organisations as they learn new survival techniques in order to stay afloat during the...
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