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What They Don't Teach You in PR & Marketing
Lately, I have been thinking less about what I achieved in my career in my marketing and public relations career, and more about what I learned along the way. Not the titles or the campaigns, but the moments that quietly shaped how I see people, power, and communication. If I were speaking to a younger version of myself or someone just starting out today, I wouldn't warn them about competition or technology, I would tell them this: the real work isn't learning how to speak lo
Mikael Wagner
Feb 19 min read


Looking Back, Moving Forward
We've all heard about the dangers of living in the past and how dwelling on yesterday can blur our ability to see what’s ahead of us. I do not doubt the validity of that logic. However, my approach is very different when tackling my day-to-day life. For me remembering both the good and bad from my past helped shape my future decisions and ultimately, happiness. I am so grateful to all my wonderful mentors that worked hard on their masterpiece creating the honest and creative
Mikael Wagner
Dec 5, 20257 min read


Marketing With Empathy in a Distracted & Exhausted World
We live in a world that is overwhelmed. Every day, we are met with negative headlines, advertisements, opinions, tragedies, jokes, and endless noise. People are exhausted. They are scrolling, swiping, and tuning out. And yet, brands are still shouting louder, as if increasing the volume is the solution. Guess what, it isn't and has ever been the best answer. The world is not hard to reach. The world is simply exhausted. Tired people don't need more noise, lies, fake news, and
Mikael Wagner
Nov 11, 20253 min read


Strategic Planning
We’ve all heard the saying, “If you fail to plan, you plan to fail.” Yet too often, individuals and organisations mistake ambition for...
Mikael Wagner
Sep 8, 20253 min read

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