We've all heard about the dangers of living in the past and how dwelling on yesterday can blur our ability to see what’s ahead of us. I do not doubt the validity of that logic. However, my approach is very different when tackling my day-to-day life. For me remembering both the good and bad from my past helped shape my future decisions and ultimately, happiness. I am so grateful to all my wonderful mentors that worked hard on their masterpiece creating the honest and creative

We live in a world that is overwhelmed. Every day, we are met with negative headlines, advertisements, opinions, tragedies, jokes, and endless noise. People are exhausted. They are scrolling, swiping, and tuning out. And yet, brands are still shouting louder, as if increasing the volume is the solution. Guess what, it isn't and has ever been the best answer. The world is not hard to reach. The world is simply exhausted. Tired people don't need more noise, lies, fake news, and

We’ve all heard the saying, “If you fail to plan, you plan to fail.” Yet too often, individuals and organisations mistake ambition for...

Crises don’t knock before entering a room. They arrive unexpectedly, spread fast, and can unravel even the most trusted brands or...

Why Agencies of Colour Are Left Out of Multicultural Marketing The more things change, the more they stay the same or become worse....

The political discourse surrounding Diversity, Equity, and Inclusion (DEI) has become increasingly polarised in recent years,...

In a world dominated by conversations happening across social media, blogs, and online forums, listening has never been more...

Growing up, I never had an interest in giving presentations to anyone. Most of my young years were that of a timid young boy. Upon...

At a very young age, my sibling and I were taught our goal in life was to live to work. I still have memories of my mother working two or...

Several years ago, my team and I developed a media and community engagement campaign for the Centers for Disease Control program called...

Although it feels like it was only yesterday when I worked in the broadcast media, reality tells me that it has been at least 20 years....

What do you love most about the work you are doing? Think very carefully before responding. Over the years I have worked in many fields,...

I have worked in the field of marketing and public relations for 20 years and yet, I continue to be surprised when old strategies that...

Throughout my entire life, I have experienced companies that talked about affirmative action and equality in the workforce. Working for...

One of the things that always push my buttons when shopping for food, buying new outfits, going for a medical appointment, dealing with...

Image via Pexels The internet is a powerful tool for business owners, and staying up to date with the latest web-based updates can give...

Image via Pexels Are you a small business owner looking to create a strong brand and increase your market presence? It's important to...

Over 20 years ago when I started Promotions West, my own public relations and marketing consultancy, we coordinated many viral marketing...

Ready to transform your vision of starting a business into reality? Establishing a home-based venture can be an exciting and profitable...

Over my 30+ years working as a professional in various corporations, advertising and marketing firms, public health agencies,...