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Looking Back, Moving Forward
We've all heard about the dangers of living in the past and how dwelling on yesterday can blur our ability to see what’s ahead of us. I do not doubt the validity of that logic. However, my approach is very different when tackling my day-to-day life. For me remembering both the good and bad from my past helped shape my future decisions and ultimately, happiness. I am so grateful to all my wonderful mentors that worked hard on their masterpiece creating the honest and creative
Mikael Wagner
Dec 57 min read


Marketing With Empathy in a Distracted & Exhausted World
We live in a world that is overwhelmed. Every day, we are met with negative headlines, advertisements, opinions, tragedies, jokes, and endless noise. People are exhausted. They are scrolling, swiping, and tuning out. And yet, brands are still shouting louder, as if increasing the volume is the solution. Guess what, it isn't and has ever been the best answer. The world is not hard to reach. The world is simply exhausted. Tired people don't need more noise, lies, fake news, and
Mikael Wagner
Nov 113 min read


Strategic Planning
We’ve all heard the saying, “If you fail to plan, you plan to fail.” Yet too often, individuals and organisations mistake ambition for...
Mikael Wagner
Sep 83 min read


Crisis Communications
Crises don’t knock before entering a room. They arrive unexpectedly, spread fast, and can unravel even the most trusted brands or...
Mikael Wagner
Jul 36 min read

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