Broadcasting vs. Narrowcasting
I have worked in the field of marketing and public relations for 20 years and yet, I continue to be surprised when old strategies that...
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Mikael Wagner
- Jul 18
- 4 min
The Death of Corporate Affirmative Action
Throughout my entire life, I have experienced companies that talked about affirmative action and equality in the workforce. Working for...
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Mikael Wagner
- May 26
- 4 min
The Value of Good Customer Service
One of the things that always push my buttons when shopping for food, buying new outfits, going for a medical appointment, dealing with...
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Mikael Wagner
- Apr 23
- 3 min
7 Web-Based Updates That Will Benefit Your Business
Image via Pexels The internet is a powerful tool for business owners, and staying up to date with the latest web-based updates can give...
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Mikael Wagner
- Mar 30
- 4 min
Tips for Small Businesses Who Could Use a Branding Boost
Image via Pexels Are you a small business owner looking to create a strong brand and increase your market presence? It's important to...
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Mikael Wagner
- Mar 4
- 4 min
The Benefits of Viral Marketing
Over 20 years ago when I started Promotions West, my own public relations and marketing consultancy, we coordinated many viral marketing...
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Mikael Wagner
- Feb 11
- 3 min
7 Steps to a Successful Home-Based Business Launch
Ready to transform your vision of starting a business into reality? Establishing a home-based venture can be an exciting and profitable...
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Mikael Wagner
- Jan 10
- 7 min
Workforce Ageism & Discrimination
Over my 30+ years working as a professional in various corporations, advertising and marketing firms, public health agencies,...
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Mikael Wagner
- Dec 12, 2022
- 3 min
Making a Storyboard For Your Marketing Video
Content marketing is crucial for small businesses these days. Modern culture is a visual one, and if you want to reach new customers (and...
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Mikael Wagner
- Nov 10, 2022
- 4 min
Why Workers Leave Jobs
How often have you been employed with a company where you loved the work, but the management sucked? When I asked this question most of...
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Mikael Wagner
- Jul 18, 2022
- 3 min
Keys to Communication
Why is communication key in the workplace? It's essential because it can boost employee and team morale, engagement, productivity, and...
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Mikael Wagner
- Jun 18, 2022
- 3 min
What Makes a Client Happy?
When I was young and naive before I even knew what career or goals I wanted to pursue, one question stood out in my mind - what makes a...
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Mikael Wagner
- Mar 4, 2022
- 3 min
Diversity Is a Number, Inclusion is a Practice
Today, this amazing article in Inc. Magazine by BY JEFF STEEN, Content Marketer and Author @IN_THE_WRITE grabbed my attention and I...
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Mikael Wagner
- Dec 26, 2021
- 4 min
Re-energising for the New Year
The past two years has been challenging times for organisations as they learn new survival techniques in order to stay afloat during the...
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Mikael Wagner
- Dec 1, 2021
- 5 min
The Failure of Diversity, Equity, and Inclusion
Every company appears to be working diligently to create diversity, equity, and inclusion in its workforce. Lots of money is being spent...
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Mikael Wagner
- Nov 10, 2021
- 2 min
Reaching African Americans
At the beginning of my career in public relations, marketing, HIV education, broadcasting and public health, many challenges were faced...
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Mikael Wagner
- Oct 18, 2021
- 6 min
Networking vs. Building Relationships
Is there a difference between networking and building relationships? Could they basically be the same? It's a question that many of my...
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Mikael Wagner
- Sep 13, 2021
- 5 min
Effective Communications During COVID-19
As we head into the second year of dealing with the impact of COVID-19 on global populations all over the world, it's time to take a...
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Mikael Wagner
- Aug 6, 2021
- 4 min
Complaining
One of the fun times I have ever enjoyed as a staffer was sitting around complaining about how lousy the management was at making...
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Mikael Wagner
- Jul 11, 2021
- 7 min
Risk Communications
Throughout my entire life I was told to always prepare for that rainy day. Ironically, no one ever explained how to prepare for that...
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