Crises don’t knock before entering a room. They arrive unexpectedly, spread fast, and can unravel even the most trusted brands or...

Why Agencies of Colour Are Left Out of Multicultural Marketing The more things change, the more they stay the same or become worse....

The political discourse surrounding Diversity, Equity, and Inclusion (DEI) has become increasingly polarised in recent years,...

In a world dominated by conversations happening across social media, blogs, and online forums, listening has never been more...

We've all heard about the dangers of living in the past and how dwelling on yesterday can blur our ability to see what’s ahead of us. I...

Growing up, I never had an interest in giving presentations to anyone. Most of my young years were that of a timid young boy. Upon...

At a very young age, my sibling and I were taught our goal in life was to live to work. I still have memories of my mother working two or...

Several years ago, my team and I developed a media and community engagement campaign for the Centers for Disease Control program called...

Although it feels like it was only yesterday when I worked in the broadcast media, reality tells me that it has been at least 20 years....

What do you love most about the work you are doing? Think very carefully before responding. Over the years I have worked in many fields,...

I have worked in the field of marketing and public relations for 20 years and yet, I continue to be surprised when old strategies that...

Throughout my entire life, I have experienced companies that talked about affirmative action and equality in the workforce. Working for...

One of the things that always push my buttons when shopping for food, buying new outfits, going for a medical appointment, dealing with...

Image via Pexels The internet is a powerful tool for business owners, and staying up to date with the latest web-based updates can give...

Image via Pexels Are you a small business owner looking to create a strong brand and increase your market presence? It's important to...

Over 20 years ago when I started Promotions West, my own public relations and marketing consultancy, we coordinated many viral marketing...

Ready to transform your vision of starting a business into reality? Establishing a home-based venture can be an exciting and profitable...

Over my 30+ years working as a professional in various corporations, advertising and marketing firms, public health agencies,...

Content marketing is crucial for small businesses these days. Modern culture is a visual one, and if you want to reach new customers (and...

How often have you been employed with a company where you loved the work, but the management sucked? When I asked this question most of...