Understanding how your target audience thinks, acts, and feels is essential to strategic social marketing. Promotions West is well known for developing culturally sensitive campaigns with well-tested campaign materials and messages.

 

We use traditional engagement marketing tools in non-traditional ways to build awareness, inform, encourage interaction, prompt reflection, and drive action while changing behaviours.  While serving as a social marketing agency for the San Francisco Department of Public Health Sexually Transmitted Diseases and Infections, we helped dramatically reduce the rate of new syphilis cases. With Go Folic, the folic acid campaign reached women ages 14 to 45, building awareness and understanding of folic acid. In the area of HIV/AIDS and African Americans, Promotions West created the Ms. Ellie, Some Secrets Can Kill You campaign targeting African Americans, using a faith-based icon as the role model. As a result, the number of African Americans in San Francisco getting tested for HIV increased. Recently, Wagner worked on a CDC contract to manage Project PrIDE, a program designed to introduce the drug to keep people HIV negative called PrEP.  Wagner created a citywide campaign using a variety of media to reach priority communities.

 

At Promotions West, we strive to create behaviour change campaigns that apply marketing principles to advance public good, influence attitudes and support healthier, safer communities. Other related services include ethnographic community research, formative research, message testing, partner development, communication with stakeholders and partners, materials development and distribution, targeted media relations and brand management.