Early in my communications career, I had no idea what a CTA was or how to apply it to boost a marketing campaign. Hungry to learn more, I was delighted to find a professor in the Marketing Department at San Francisco State University who was impressed by my drive to learn, understand, and implement new ways to build a successful brand or event. She took me under her wing to mentor me and another student. Being naive, I had no idea the impression it would have on my lifelong vision of helping...

Reflections by Mikael Wagner There was a time when many people trusted the evening news, their local newspaper, or a handful of journalists to help them understand what was happening in the world. Today, trust in the media has become deeply fractured. Some people believe the media hides the truth. Others believe it has become too political, too corporate, or too focused on ratings and outrage. Still others struggle to know what sources can be trusted at all. As a young man working in radio...

Having a good manager can make all the difference in your job satisfaction and career growth. Lessons in life have taught me that not every manager knows how to look after their team. There are several common "horrible manager" archetypes that can make life miserable for the employees under their supervision. Bad management doesn't always show up shouting as we often expect. In many cases, it hides in behaviours that are easy to overlook, until they become impossible to ignore. There is a...